Waxing Wed- waxing bars

I thought I'd do a google search to see if there's anything new in the waxing industry, besides the new Lycon and Sine waxes there wasn't much to report.  However, I came across a franchise company that's hitting the states like wildfire! It started in Las Vegas in 2008 and is the first international 'Wax Bar' in North America.  

They cater for everyone so the salons are designed to be gender neutral and treatments are performed by 'Waxperts'.  There since have been other companies that have set up and operate a tier system like those found in a hair salon with a pricing structure that reflects the experience and type of waxing expertise needed. 

After researching waxing bars further, I came across a company called Strip Wax Bar and Boutique in Notting Hill London, and it was started up by two sisters in 2005!  They have had so much publicity from it that they have opened further salons in other prestigious areas. 

Several years ago, at one of Dermalogica's networking lunches, I spoke with one of the 'new' salon owners who opened her business with a twist.  She was having a specialist in each category- nail technician, esthetician, waxing specialist, etc and her clients responded so positively to it she opened her second salon in less than 2 years!  

A friend of mine who lives in Japan sent me a message today just to share her latest waxing experience...her half leg wax took 90 minutes!!! I was shocked that this was performed by a professional in industry! If this is some of the obstacles that other countries have to deal with then I understand why the states and other cities have started to specialise in waxing bars.